Aquerel Lavine
A spot for a paint maker about the slow part of watercolour: rinse jars in the window, colour blooming on wet paper and paintings drying in the last of the sun.
[Project Images]
Frames from the project
Watercolour is mostly waiting, and Pim wanted a paint advert that let you wait with the painter.
Light through water
I set up by the studio window so the rinse jars would throw coloured light across the table. Each jar holds a different paint, and that’s the only product shot in the film.
Close enough to see it spread
For the blooms we went in on a macro lens while the paper was still wet.
Wet paper, lit from the side.
A loaded brush, touching down once.
The colour spreading, filmed until it stopped.
[Testimonial]
We never show a tube. The water in the jars tells you what’s in the box.
Pim de Wit, director
