Solenne
Folha sells loose-leaf tea in tins we designed to be refilled at the counter. The film follows one cup from the pour to the first sip, lit only by the afternoon sun through a single window in a Porto flat.
[Project Images]
Frames from the project
A tin you bring back
Folha sells loose-leaf tea from a shop in Porto and wanted to stop selling a new tin with every refill. We designed a plain steel tin with the blend printed on a paper band that changes at the counter.
One window, one cup
The film had to show the tea without a single label. We shot it in a Porto flat with one west-facing window, in the hour when the sun comes in low enough to light the steam: the pour, the wait and the first sip, all in that light.
Since then
Three in four customers now bring their tin back. The shop has stopped ordering new ones until spring.
