Miravel
Lento makes walking shoes by hand in Porto and resoles them for life. We shot the campaign upright for phones, in the last hour of sun on three evenings: a man on foot through Miragaia, the 1 tram coming the other way, and the tram lines catching the light.
[Project Images]
Frames from the project
Shoes for long walks
Lento makes walking shoes by hand in Porto and resoles every pair for life. Their customers walk the city rather than drive it, so the campaign stayed on foot too.
Three evenings in Miragaia
We shot upright, for phones, in the last hour of sun on three evenings in a row. A man walks through Miragaia, the 1 tram passes the other way, and the rails catch the light where the street turns. Duarte cut it to the pace of an unhurried walk, eighty steps a minute.
Out on the street
The campaign ran on phones and on the tram shelters along line 1. The resoling service now books three weeks ahead.
